Ruirui Exhibition Sharing

Ruirui Exhibition Sharing

一、Combing of the results of the exhibition
1.Achievements of the Canton Fair
① Broad market reach: As the "vane of China's foreign trade", the Canton Fair has attracted more than 200,000 overseas buyers from 215 countries and regions. On this international platform, Ruirui has in-depth exchanges with buyers from Europe, America, Southeast Asia, the Middle East and other places, and broadened its vision of the international market. For example, we got in touch with a large machine building company from Germany who showed a strong interest in some of our custom metal parts and CNC welding and manufacturing.
②Brand image promotion: With the help of the high standard and extensive influence of the Canton Fair, the company's brand has been strongly promoted. At the exhibition site, the well-designed booth attracted many visitors to stop, and through professional explanations and product displays, the company's advanced customized metal manufacturing technology and strict quality control concept were conveyed to global customers, which effectively enhanced the brand awareness and reputation.

2. Achievements of metal parts exhibitions
① Precise customer docking: Participating in exhibitions focusing on the field of metal processing, such as the 22nd Qingdao International Metalworking Equipment Exhibition in 2025, enables us to accurately connect with target customer groups. This type of exhibition attracts a large number of enterprises such as metal welding manufacturing, custom metal design companies, custom metal processing, etc. We have conducted in-depth negotiations with dozens of companies that directly demand customized metal parts, and 9 of them have reached preliminary cooperation intentions, covering multiple application fields such as auto parts and diversified metal manufacturing, which has a clear direction for business expansion.
②Cutting-edge technology insight: The metal parts exhibition brings together cutting-edge technologies and innovative products in the industry. At the exhibition, we learned about the latest metal cutting and forming technologies and new metal material application trends. This provides a reference for the company's technology upgrade and equipment update, and helps to maintain its technological competitiveness in the industry.

二. Strategic planning for future exhibitions
1.Exhibitor strategy
①Strengthen differentiated competition: in-depth research on the target market and competitors. According to the characteristics of market demand in different regions, customize personalized promotional materials and product display programs, and highlight the unique advantages of products in terms of quality stability and customized services. In terms of booth design, more Chinese cultural elements and the company's innovative ideas are integrated to create a unique booth image and attract the attention of buyers.
②Improve cross-cultural communication skills: Organize all exhibitors to participate in cross-cultural business communication training courses two months before the exhibition, and invite professional lecturers to introduce business etiquette, negotiation styles, cultural taboos and other knowledge from different countries and regions. Through simulation drills, case analysis, etc., improve the actual response ability of staff, ensure smooth communication and establish good cooperative relations when communicating with international buyers.

2. Exhibitor strategy of metal parts exhibition
①Optimize the layout of exhibits: After determining to participate in the metal parts exhibition, organize technical and marketing teams to conduct in-depth research on the theme of the exhibition and the needs of the target industry. According to the positioning of different exhibitions, adjust the structure of exhibits, and increase the proportion of customized metal parts with targeted design and application scenarios. For example, when participating in auto parts exhibitions, focus on displaying metal parts in key parts such as trailer pins and trailer couplers to improve the attractiveness of exhibits and the success rate of negotiations.

②Deepen industry exchanges and cooperation: Actively participate in industry forums, technical seminars and other activities related to customized precision sheet metal, and arrange special personnel to be responsible for communicating and interacting with peer enterprises and industry experts. Prepare industry hot issues and company technical problems in advance, take the initiative to seek opportunities for communication and discussion, and learn from advanced experience and technical solutions. Strengthen ties with peer companies and expand potential cooperation space.